Asyiqin S.'s profile

Principles of Design - Karim Rashid Designs

A research of Karim Rashid's products he designed.
Task includes editing his products to be on a visually appealing poster using different Principles of Design.
Symmetrical Balance
Pepsi bottle as the centre of point to emphasize its symmetry with the help of 2 text boxes, 'PEPSI PRESTIGE' title & designer's name. 
Asymmetrical Balance
Just like the choppy wine bottle, the design of this poster is to achieve its look of being asymmetrical. 3 text boxes placed at different columns in order to not be symmetrical.
Unity
Colours such as black, grey and orange are used for the texts to embrace the principle of 'Unity'. Similar colours are used from the Kaj watch for the eye to follow a natural course which means 'Unity' as well.
Emphasis Through Contrast
Colours such as purple and white are used to be in contrast with the colours that the 'Hook' pot has which are black and green. Colours which are in contrast are to make the product stand out and draw attention to emphasise the focal point ('Hook' pot) and hierarchy.
All work done in Adobe Photoshop and Illustrator
Principles of Design - Karim Rashid Designs
Published:

Principles of Design - Karim Rashid Designs

Published: